![]() ![]() Begin by reviewing the company’s website or calling and asking if it is accepting sponsorship applications. Unless a sponsor approaches you, every sponsorship agreement begins with a proposal. ![]() As you tackle the battle of finding sponsors here are a few things to keep in mind. Getting on the podium and thanking your sponsors is just a small piece of the sponsorship puzzle.Īs the racer, your responsibility is to do everything in your power to show a sponsor that you believe in a sponsor’s brand and want to help sell product. That is their way of promoting the growth of the sport and helping young up and comers get a jump on their racing career. Yes, most companies believe in supporting the sport and for that reason will sometimes offer discounts to racers knowing full well that they aren’t getting a great deal of exposure. A company that offers you any level of support by way of free product or even a discount believes that you will promote its brand and ultimately help it sell product. ![]() The important thing to keep in mind when approaching potential sponsors is that sponsorship is a business arrangement. I’ve seen just about every format of resume imaginable and even debated with racers as to how much they believed they were entitled to. In one season I reviewed over 400 sponsorship applications ranging from first timers to multi-time national champions. ![]() I worked for a season as the sponsorship program director for a reputable tire and wheel manufacturer. In a difficult economy, it’s all the more important to make yourself stand out from the crowd and show a company why you’re a worthwhile investment. Whether you’re a first time racer or a seasoned veteran, having the right team of sponsors and supporters in your corner is essential to putting together a winning program. Sponsorship etiquette and things to keep in mind when approaching sponsorsĪs racing season draws to a close, racers and team managers are beginning to make plans for 2013. ![]()
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